The rise of offline dating and the decline of apps
The rise of offline dating and the decline of apps

The dating app apocalypse and the rise of the IRL dating scene

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The Waning of Dating Apps and the Rise of Offline Connections

The rise of dating apps has revolutionized the way we meet and connect with potential partners. However, recent trends suggest that this digital revolution may be coming to an end, as Gen Z, the cohort born after 1996, increasingly turns to face-to-face interactions for love and companionship.


Why Gen Z is Rejecting Dating Apps

A recent survey by Axios found that 79% of college-age respondents did not use dating apps regularly. This trend is likely due to several factors:

  • A focus on authenticity: Gen Z has been raised in a world of authenticity and transparency, and they are not interested in the curated profiles and superficial interactions that often characterize dating apps. They prefer to connect with people on a deeper level, which is more difficult to do in the digital realm.
  • A desire for shared experiences: Gen Z values shared experiences and meaningful connections, and they often find it easier to form these connections in person. Dating apps, with their focus on swiping and matching, can feel impersonal and unfulfilling.
  • A fear of online harassment: Gen Z has grown up in the age of social media, where online harassment and abuse are prevalent. This has made them wary of using dating apps, where they may be exposed to unwanted attention and abuse.


Are you ready for the future of dating in the age of social media?
Are you ready for the future of dating in the age of social media?

The Decline of Dating App Companies

The growing disinterest in dating apps has also been reflected in the stock prices of dating app companies. Bumble, for example, has seen its stock price plummet from $70 to $14 in the past year. Match Group, the parent company of Tinder and Hinge, has also experienced significant losses.

This decline is partly due to the changing preferences of Gen Z, but it is also a result of the increasing popularity of alternatives to dating apps.


The Rise of Offline Alternatives

As Gen Z turns away from dating apps, new ways of meeting and connecting are emerging. These include:

  • Real-world meetups: Groups like The Feels and SoSo are hosting IRL meetups for singles, providing an opportunity to meet people in a more organic setting.
  • Speed dating: This traditional dating format has made a comeback, with speed dating events popping up in cities across the country.
  • Shared interests and activities: Engaging in shared activities, such as volunteering, attending community events, or taking classes, is a great way to meet like-minded people and build relationships.


The Future of Dating

The future of dating is likely to be a mix of online and offline interactions. While dating apps may not be the dominant force they once were, they will continue to play a role in connecting people. However, as Gen Z comes of age and their preferences continue to evolve, we can expect to see a growing emphasis on authenticity, shared experiences, and offline connections.



The decline of dating apps is a sign of the changing times. Gen Z is not willing to settle for superficial connections and is seeking more meaningful relationships based on shared values and experiences. As dating trends continue to evolve, it is important to be open to new ways of meeting people and forming connections.

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